CRM Market in India 2011 available through bharatbook.com

Organizations today consider customers to be assets. Thus, enhancing customer
satisfaction & relationship is their current focus for majority of the companies
globally. India is no exception to this. With one of the largest customer bases
in the world, Indian firms across verticals such as Automobile, Banking,
Financial Services & Insurance (BFSI), Healthcare, Retail etc are focusing more
on customers over products. Customer Relationship Management (CRM) enables
organizations to achieve excellence in customer relations efficiently &
effectively.

http://www.bharatbook.com/detail.asp?id=210644&rt=CRM-Market-in-India-2011.html

The report begins with an ‘Introduction’ section providing an overall view
regarding CRM, how CRM benefits an organization and a representation of basic
CRM framework showing its operation. It highlights some of the essential
features of an ideal CRM solution in the ‘Features of an Ideal CRM’ sub-section.
The primary modules and types of CRM are discussed along with special emphasis
on Social CRM. The section closes with CRM adoption process detailing the five
basic steps of CRM adoption. " marketing
research report "

It is followed by the section ‘Market Overview’ where current market size of CRM
in India, focus area, type of CRM adopted have been mentioned. Opportunities in
various industry verticals are detailed in ‘Scope of CRM in Various Sectors’
section covering Automobile, Banking, Financial Services & Insurance (BFSI),
Healthcare, Information Technology, Retail and Telecom industry. Next ‘CRM
adoption amongst Small & Medium Businesses (SMBs)’ is discussed with details
regarding domestic SMBs, their IT spending along with benefits that can be
derived by SMBs embracing CRM solutions. Also the various aspects facilitating
and hindering adoption of CRM & other IT solutions amongst the SMBs are
mentioned in the same section. The section ends with emphasis on cloud computing
with overall market size, types of cloud solutions, major cloud based CRM
solution providers in the category of System Integrators (SI) & Independent
Software Vendors (ISV).

The report continues with ‘Drivers & Challenges’ section elaborating the major
furtherance & impediments of CRM adoption in India. Next, the principal decisive
factors for CRM adoption are discussed in the ‘CRM Selection Criteria’ section

‘Major CRM Players’ section profiles the domestic & foreign CRM vendors having
strong footprint in the Indian market. It provides information such as corporate
information and business highlights covering the CRM offering. Also detailed
information regarding their key contacts is provided for each of the vendors.

The report also features the various CRM users in Automobile, Banking, Financial
Services & Insurance (BFSI), Healthcare, Information Technology, Retail and
Telecom sector.

Next the developments & trends in the domestic market related to CRM usage &
adoption are mentioned in the ‘Key Trends & Development’ section.

It is followed by a section named ‘Case Studies’ where multiple cases of CRM
adoption in Indian organizations are elaborated with information related to
requirements, solution implemented, benefits achieved and technology details.

The report concludes with a section named ‘Strategic Recommendation’ section
derived after a comprehensive analysis of the sector.

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