Brochures do not just need “pictures” per se to make them more effective. You need specific and deliberate kinds of images that have an important role to play in the look and functionality of your custom brochures. So do not just insert pictures that you think looks okay. You know should know exactly the right image elements that will benefit your brochures.

To help you out, here are five of the most common graphics that your brochures may need. This should get you started properly in adding the right images for your prints.

1. A background image or wall.

First up, working from behind, you will need a good background image, wall or spread. This is the base of your brochure design, and you will want this to be perfect. This will be the environment where your brochure design will inhabit so you will want this to be carefully decided upon.

The best practices today for brochure image backgrounds is either to use a subtle watermark or soft texture type image, or just add a dynamic color gradient. Plain colors are good, but they actually will make your brochures look cheaper and more amateurish. So be careful and use a good dynamic and well thought out background foundation for your brochures.

2. Framing borders or boxes.

Next we have the frames, borders or boxes. Brochures need these types of graphics to organize and emphasize the different brochure sections and elements.

Without these, your content will be all over the place and people will have a hard time remembering and portioning your brochure content for them to easily understand. So make sure you already decide on your brochure sections and of course acquire the right kind of borders that will match your brochure theme.

3. The main feature images and illustrations.

Of course, you will need a main feature image as well as other illustrations. These are the main images that your color brochures need for them to be attractive, effective and memorable. You will want a large main image to act as the cover of sorts, attracting people to read your brochure.

Then, supporting illustrations should be placed throughout the brochure content, helping people understand what your color brochures are saying. Just make sure though that all your brochure images are rendered correctly in the highest possible resolution with the best and most vibrant colors possible.

4. Accent graphics for details.

After your main feature images, you will need some support for them. Accent graphics are typically needed to add more detail and texture to your brochure images. These can be simple shadows, frames, glow elements or even some small type of particle graphic that adds more realism to your images. Just make sure that the accent and the main image is related, contributing to a very beautiful and coherent theme for your brochures.

5. Logo markers and symbols.

Finally, you will need logo markets or symbols. These smaller and simpler type graphics will help you add more functional content in your brochures. For example, certain symbols can be inserted in your brochure content so that people actually pay attention to certain areas, or at least stop at a spot to examine it carefully. Logos also will help since it allows your brochures to be branded and of course gain the authority that comes with the use of those logos.

So make sure that you plan your images for brochures carefully. Consider adding all those that are listed above. This should make for a more complete and functional brochure perfect for marketing.

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About the Author:
Lynne Saarte is a writer that hails from Texas. She has been in the Internet business for some years now, specializing in Internet marketing and other online business strategies.

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