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Direct Mail Marketing Can Be Effective, Even in the Digital With an increasing number of businesses choosing to reach potential clients through e-mail and social media, many people are wondering whether direct mail marketing is a dying strategy. After all, since consumers spend so much time online, it makes sense to reach people through their computers. Yet, surprisingly enough, direct mail marketing is as popular as ever. The Winterberry Group, a large marketing consulting agency, estimates that companies will spend 5.8% more on direct mail in 2011 than they did in 2010. Even Google markets via direct mail. If the internet’s most successful search engine is choosing to utilize direct marketing solutions, it is obviously still effective. Why Direct Marketing Products Work Direct mail marketing works for several different reasons. The first is because it puts a company’s information directly into the consumer’s hands. A letter always feels more official than an e-mail. It’s also easier to save a letter or packet. Consumers can hold on to a company’s information and browse it at their leisure. While an e-mail can easily get lost in a consumer’s inbox, paper is easier to keep track of. 
View all William Hauselberg's articles About the Author:
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Direct Mail Marketing Can Be Effective Even in the Digital Age
