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Toyota Prado’s hegemony in India
 Author: George Thomas
 Website: http://www.westernautoun.com
 Added: Mon, 14 Feb 2011 06:18:38 -0600
 Category: Automotive

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India is the largest country in the south Asia, with the second largest population of 1.3 billion in the world after China which make it the world biggest democracy of the world, the recent development in all the fields has made the India financial hub of the world and the population of 1.3 billion have made it the largest potential market, by nominal India is the 10 the largest economy of the world and has the highest GDP in the whole world, according to some critics and editors India is emerging as the new world power of the world, apart from all these facts India is suffering from corruption, obsolete cultural traditions and illiteracy. By 2005 India became the world’s 15th largest importer and 20th largest exported. The automobiles industry of the India plays a vital role in supporting its economy; all the big automobiles manufactures have opened their factory lines in India as it has the cheapest labor and as by the law 2000 the government lifts the restriction on the quantity of cars to be imported in the country.

In India the latest trend in import export business is to import cars to India but import export business is not as simple as it seems like, it involves many headaches and legal issues, firstly the car has to be left hand driven only, and the car cannot be of more than 23000 engine capacity, used cars can only be imported from port Mumbai. On new cars the duty of 17.9% and on used cars 25.6% of import duty has to be paid to the government; cars imported from Australia will get you exclusive of VAT. The used import cars to India must have a minimum of 6 year road worthiness guarantee and the imported vehicle must be in accordance with the Indian vehicle act of 1986.

One of the most luxurious and expensive car imported to India is the Toyota Prado. Toyota was introduced to Indian people in 1995 ever since it has become the bestselling car of India after Suzuki. Prado in India is favored by the hikers and by the locals of the mountainous region, as it gives supreme power in the shape of 2.8lt v6 engine which generates horsepower of 250bhp; it also comes with diesel engine which has the option of 7-speed transmission. Initially when it arrives the company was producing 250 units monthly keeping its demand the company decided to raise its annual production to more than 1700 cars monthly. To comply with family needs the Toyota Prado has the sitting of 7 people exclusive of driver. Some features of Toyota Prado are as follows:
JBL audio system remotely controlled.
• Dual air conditioning system.
• All time four wheel system.
• Drive by wire system.
• Led front and tail lights.
• ABS and EBS system.

Apart from technical aspects the Toyota Prado in India comes in variety of color range and for some extra cash you can get the customized color of your choice. To conclude it become important to mention that India has taken a shape of big crocodile which engulf whatever you thrown at and its market of 1 billion potential customer has made it’s the heaven for automobile manufacturer and for the capitalist who are involves in import and export business.

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About the Author:
George Thomas is a Marketing Manager of Western Auto Project Supplies. He also worked as a copywriter in Western Auto and IT related industries for the past several years. He has a broad understanding of armored vehicles etc.

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