Video is the newest craze in internet marketing and online publishing. Let's face it, most people would rather watch something than read or listen to anything. When Edison first came out with moving pictures people raved about it. They loved it. It's the same today on the internet with video. People enjoy being able to see videos on your website. Whether the video is entertaining, demonstrating how to use the latest software, or of someone giving a testimonial describing how your product helped them fix a problem or make them money, people still love to see moving pictures. Introduction of the iPod Video As more and more people buy the iPod Video the need for videos to download increases dramatically, opening up a whole new avenue for you to publicize your website. People with an iPod Video want and need videos available to download. By creating something such as a weekly video where you talk about something that interests your target audience, your show will get downloaded and watched, increasing your visibility. The iPod plays not only Apple's proprietary QuickTime video format, but the newer Mpeg 4 video format which offers a much higher compression rate (and smaller video file sizes) than previous formats. Although radio shows are currently the most popular Podcasts, TV shows, humorous videos, and other forms of media are expected to become the new craze as the new iPod video-enabled units become more common-place. Podcasting It is amazing how new technologies like video podcasting and portable video entertainment are revolutionizing traditional entertainment outlets. With the advent of the iPod Video, podcasting entered a whole new level. Video podcasting is a wonderful new way to keep in touch with family and friends, and also provides an innovative way to show the world your expertise. Podcasting is a technology that will allow you to reach a greater audience. Just as audio podcasts cover a vast assortment of topics, video podcasting presents many possibilities to its user, for both sender and receiver of the message. Video podcasting is made even easier, as this type of broadcasting does not involve any particular software for server distribution, nor does it have technical limitations as to the format of video encoding. Video Blog A video blog (vblog or vlog) is a blog that uses video as the central communication vehicle. You can increase your web presence by using a video blog to introduce your website. In its simplest form, a video blog is the posting of serial videos to a website, with an audience response encouraged. They can then open up your latest blog post in their "feed reader" and view your video by clicking the link. Testimonials Written testimonials are often read suspiciously. But when people put video testimonials up on their website, sales have shot up. Product testimonials done with video clearly help sell. Conclusion Video use on the internet is growing fast. However, you still have a chance to be among the first to use it. But you have to get in now. Those who learn how to publish videos online today will be years ahead of the competition who delay using video in their online businesses.



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