For membership organisations to succeed, it is vital that they are able to effectively communicate with their membership base. Traditional forms of communication such as letters, telephone and email are all still valid methods; however, people are now moving online and are utilising social networking to communicate with family and friends. Membership organisations need to understand that becoming involved with Facebook and using it to communicate with members is an effective way of growing a vibrant, online community.
However, finding ways to effectively communicate with your membership base is not always an easy task – frequent contact is vital to ensuring members are retained year in, year out. If membership organisations can find a reliable way to communicate with their members, they will be able to provide important information that will not only improve the members’ experience, but help build a productive membership base also.


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About the Author:
I am braddressman mathematics at Stanford and remained there for his MS. From 1998-1999 on researched in Evolution and in Animal Behavior in Camrbidge, UK. I was was then a professor in the departments of Anthropology and Biology, New Jersy College, USA. Now teaches at the department of Zoology. Carried out research in several areas of evolutionary biology, particularly in sexual selection and the comparative method.

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