Home     Xml Feed    Submit Articles     Editor Login Contact us
  RSS Feeds   Add us to favorites
  Make us your home page
CATEGORIES
Advice
Alternative Energy
Anger Management
Apple Iphone
Arts & Entertianment
Attorney Info
Automotive
Autoresponders
Blogging
Business - General
Careers & Jobs
CD Duplication
Celebrity Gossip
Child Care
Cigars
Computer Security & Online Safety
Computers & Internet
Credit Repair
Criminology
Dating & Personals
Diamonds/Jewelry
Diet
Ebay
Economy
Education News
Email Marketing
Entertainment News
Exercise
Ezine Marketing
Finance & Investment
Fishing
Food & Drink
Gardening & Landscaping
Google Adsense
Headline News
Health & Fitness
Home & Family
Home Improvement
Hunting
Infants
Insurance
Internet Marketing
Investments
Ipod Video
Legal
Money
Mortgages
MySpace
Online Business
Other
Outdoor Equipment
Personal Health
Pets & Animals
Podcasting
Politics & Government
Radio
Real Estate
Reference & Education
Relationships
Tantra
Religion & Faith
Remote Control
Retirement Planning
Scams
Self Improvement/motivation
Sitemaps
Social
Sports & Recreation
Sunglasses
Teeth
Top News
Travel & Leisure
Vacations
Various
Video Cameras
Video Games
Video Streaming
Viral Marketing
Web Design
Writing & Speaking
Youtube


New Data Shows Internet Video Rivals Cable
 Author: Jason Drew
 Website: jasondrew60@rocketmail.com
 Added: Sun, 11 Dec 2011 21:28:09 -0600
 Category: Arts & Entertianment

Printable version | Email | Bookmark

New data from network policy control provider Sandvine suggest something many in the

industry have been suspecting for some time: Internet video usage now rivals basic cable

usage.



Sandvine's Global Internet Phenomena Report: Fall 2011 (PDF) contends that entertainment

applications are the primary drivers of network capacity on fixed access (non-wireless)

networks in North America, accounting for 60 percent of peak downstream network traffic

from 7 p.m.-9 p.m., up from 50 percent in 2010.



The report, suggests Dave Rosenberg, who wrote a piece on the new study for CNET, says

“we've entered a post-PC era where the majority of the traffic is destined for devices

other than a laptop or desktop computer. Fifty-five percent of the real-time entertainment

traffic is consumed via game consoles, set-top boxes, smart TVs, tablets, and mobile

devices.”

Online movie providers have had their hands in the technology for some time and, after some

struggles along the way and divisive issues over content pricing and ownership and

licensing, it appears the technology is finally clicking.



But the bigger question, says Rosenberg, is what this portends for the future of pay TV as

a whole. Cable companies, he suggests, “have developed a bit of a monopoly in certain

geographies as the primary (often only) choice for cable TV and/or Internet service. And

considering that broadband Internet prices have largely normalized and cable prices have

increased, one has to wonder cable companies will protect their margins as users take

advantage of cheap bandwidth to get online content.”



That said, Apple's success with iTunes content sales, which are expected to reach $13

billion in 2013, ushered in a new way for users to pay for content. And in the new

biography of Steve Jobs, author Walter Isaacson wrote that Jobs told him, "I'd like to

create an integrated television set that is completely easy to use. It would be seamlessly

synced with all of your devices and with iCloud."



TV and movies are available for download on a number of different online websites, many for

free or a minimum monthly service fee. However, there are other big-players in the arena

to contend with, including Apple and Google.



Google's approach to the market, suggests Rosenberg, is that the company has “largely

avoided producing hardware and instead has worked through distribution channels such as

TiVo to get YouTube on set-top boxes. “Google, however, has already shown that it can keep

content in sync across browsers and mobile devices, so it clearly has a huge opportunity

here as well,” says Rosenberg.



What happens next, Rosenberg points out, is unclear. In addition to the content producers,

there

are also “a number of hardware providers who would have to get on board with any of these

strategies and realistically, while Apple generally does a better job of offering a

complete solution, Google's ubiquity and desire to sell ads, rather than hardware, could

give them an upper hand.”

RSS to JavaScript

View all Jason Drew's articles


About the Author:
To know more about Channel 131 please browse Channel 131

More Arts & Entertianment articles

   ARTICLE SEARCH
  
Search our article database!






:- Recent Articles
iPod iPhone 3GS Firmware Download

:- Top Resources

-->
<

Copyright 2010 Articlesofinfo.com. All Rights Reserved.


Powered by: Content Management