Why Did I Get Married? targeted faith-based audience in successful marketing campaign.

 For many, Tyler Perry's success at the box office is expected. The Atlanta-based filmmaker's previous hit movies include Diary of a Mad Black Woman, which debuted at $21.9 million and Madea's Family Reunion and Daddy's Little Girls, which debuted at $30 million and $13.1 million, respectively.
 
      Perry's latest film, Tyler Perry's Why Did I Get Married?, is having the same success as his previous releases but with one important difference: the faith-based film, which earned over $21 million in its opening weekend, landed in the #1 spot despite heavy competition from movies featuring A-list Hollywood actors - We Own The Night (Mark Wahlberg), Michael Clayton (George Clooney) and Elizabeth: The Golden Age (Cate Blanchett).

      In it's 2nd weekend the film slipped to number two, but still took in an estimated $12.1 million.
 
      Why Did I Get Married? focuses on four married couples who gather in the snowtop mountains of Colorado for their annual seven-day retreat. The talented cast includes Janet Jackson, Malik Yoba, Jill Scott, Sharon Leal, Tasha Smith, Michael Jai White, Denise Boutte and Lamann Rucker.
 
      To promote the film, Perry's marketing strategy included a grassroots approach. He provided screening trailers for African American churches and took time out to visit several large churches, including predominantly white mega-churches.
 
      Lionsgate, the film's distributor, is considering taking the film abroad. If Lionsgate does, it will be Perry's first international release.

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